Full policy

Owner and Data Controller

Tamu Nailah McPherson
Via XX Settembre, 32
19100 La SpeziaOwner contact email: [email protected]

Types of Data collected

Among the types of Personal Data that www.alltheprettybirds.com collects, by itself or through third parties, there are: Cookies; Usage Data; email address; first name; last name; geographic position; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using www.alltheprettybirds.com.
Unless specified otherwise, all Data requested by www.alltheprettybirds.com is mandatory and failure to provide this Data may make it impossible for www.alltheprettybirds.com to provide its services. In cases where www.alltheprettybirds.com specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by www.alltheprettybirds.com or by the owners of third-party services used by www.alltheprettybirds.com serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.Users are responsible for any third-party Personal Data obtained, published or shared through www.alltheprettybirds.com and confirm that they have the third party's consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of www.alltheprettybirds.com (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
• provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
• processing is necessary for compliance with a legal obligation to which the Owner is subject;
• processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
• processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Content commenting, Analytics, Content performance and features testing (A/B testing), Hosting and backend infrastructure, Platform services and hosting, Registration and authentication, Displaying content from external platforms, Tag Management, Contacting the User, Managing contacts and sending messages, Handling productivity related activity , Interaction with external social networks and platforms, Location-based interactions, SPAM protection, Advertising and Remarketing and behavioral targeting.For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”. 

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.alltheprettybirds.com, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside www.alltheprettybirds.com. For more information, please check the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  Facebook Audience Network

  Facebook Audience Network is an advertising service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from, In order to understand Facebook's use of Data, consult Facebook's data policy. Www.alltheprettybirds.com may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings. Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.

  Personal Data processed: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  Google AdSense

  Google AdSense is an advertising service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from. This service uses the “DoubleClick” Cookie, which tracks use of www.alltheprettybirds.com and User behavior concerning ads, products and services offered.
  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings. In order to understand Google's use of data, consult Google's partner policy.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Google LLC)

  Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of www.alltheprettybirds.com, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy – Opt Out.

  Wordpress Stats (Automattic Inc.)

  Wordpress Stats is an analytics service provided by Automattic Inc.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy.

• Contacting the User

  Mailing list or newsletter (www.alltheprettybirds.com)

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning www.alltheprettybirds.com. Your email address might also be added to this list as a result of signing up to www.alltheprettybirds.com or after making a purchase.

  Personal Data processed: email address.

• Content commenting

  Content commenting services allow Users to make and publish their comments on the contents of www.alltheprettybirds.com.
  Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
  If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

  Disqus (Disqus)

  Disqus is a content commenting service provided by Big Heads Labs Inc.

  Personal Data processed: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service.Place of processing: United States – Privacy Policy – Opt out.

  Facebook Comments

  Facebook Comments is a content commenting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from, enabling the User to leave comments and share them on the Facebook platform.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Content performance and features testing (A/B testing)

  The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of www.alltheprettybirds.com.

  Google Optimize

  Google Optimize is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, ("Google"). Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Google Optimize 360

  Google Optimize 360 is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, ("Google"). This service allows the Owner to target groups of Users on the base of their past use of www.alltheprettybirds.com. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360. Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of www.alltheprettybirds.com and interact with them.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  Google Fonts

  Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, that allows www.alltheprettybirds.com to incorporate content of this kind on its pages.

  Personal Data processed: Usage Data; various types of Data as specified in the privacy policy of the service.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  Instagram widget

  Instagram is an image visualization service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from, that allows www.alltheprettybirds.com to incorporate content of this kind on its pages.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

  SoundCloud widget (SoundCloud Limited)

  Soundcloud is an audio content delivery service provided by SoundCloud Limited that allows www.alltheprettybirds.com to incorporate content of this kind on its pages.

  Personal Data processed: Usage Data.Place of processing: Germany – Privacy Policy.

• Handling productivity related activity

  This type of service helps the Owner to manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question.
  These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity.

  Google Workspace

  Google Workspace is an integrated suite of cloud-based productivity, collaboration and storage services provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from. Gmail or other G Suite services are not scanned by Google for advertising purposes. In addition, Google does not collect or use data inside these services for advertising purposes in any other way.

  Personal Data processed: email address; first name; last name.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable www.alltheprettybirds.com to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of www.alltheprettybirds.com.Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  SiteGround Hosting (SiteGround Hosting Ltd.)

  SiteGround Hosting is a hosting service provided by SiteGround Hosting Ltd.

  Personal Data processed: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service.Place of processing: United Kingdom – Privacy Policy.

• Interaction with external social networks and platforms

  This type of service allows interaction with social networks or other external platforms directly from the pages of www.alltheprettybirds.com.
  The interaction and information obtained through www.alltheprettybirds.com are always subject to the User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
  It is recommended to log out from the respective services in order to make sure that the processed data on www.alltheprettybirds.com isn’t being connected back to the User’s profile.

  Facebook Like button and social widgets

  The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from,

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Location-based interactions

  Geolocation (www.alltheprettybirds.com)

  Www.alltheprettybirds.com may collect, use, and share User location Data in order to provide location-based services.
  Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by www.alltheprettybirds.com.

  Personal Data processed: geographic position.

• Managing contacts and sending messages

  This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
  These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

  Mailchimp (The Rocket Science Group LLC)

  Mailchimp is an email address management and message sending service provided by The Rocket Science Group LLC.

  Personal Data processed: email address.Place of processing: United States – Privacy Policy.

• Platform services and hosting

  These services have the purpose of hosting and running key components of www.alltheprettybirds.com, therefore allowing the provision of www.alltheprettybirds.com from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
  Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  WordPress.com (Automattic Inc.)

  WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host www.alltheprettybirds.com.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.Place of processing: United States – Privacy Policy.

• Registration and authentication

  By registering or authenticating, Users allow www.alltheprettybirds.com to identify them and give them access to dedicated services.
  Depending on what is described below, third parties may provide registration and authentication services. In this case, www.alltheprettybirds.com will be able to access some Data, stored by these third-party services, for registration or identification purposes.
  Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

  WordPress.com Single Sign On (Automattic Inc.)

  WordPress.com Single Sign On is a registration and authentication service provided by Automattic Inc. and is connected to the WordPress.com network.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.Place of processing: United States – Privacy Policy.

  Mailchimp OAuth (The Rocket Science Group LLC)

  Mailchimp OAuth is a registration and authentication service provided by The Rocket Science Group LLC and is connected to the Mailchimp service.

  Personal Data processed: various types of Data as specified in the privacy policy of the service.Place of processing: United States – Privacy Policy.

• Remarketing and behavioral targeting

  This type of service allows www.alltheprettybirds.com and its partners to inform, optimize and serve advertising based on past use of www.alltheprettybirds.com by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  Remarketing with Google Analytics

  Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

• SPAM protection

  This type of service analyzes the traffic of www.alltheprettybirds.com, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

  Google reCAPTCHA

  Google reCAPTCHA is a SPAM protection service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from.
  The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

  Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Tag Management

  This type of service helps the Owner to manage the tags or scripts needed on www.alltheprettybirds.com in a centralized fashion.
  This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

  Google Tag Manager

  Google Tag Manager is a tag management service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from.

  Personal Data processed: Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy. 

Further information about the processing of Personal Data

• Personal Data collected through sources other than the User

  The Owner of www.alltheprettybirds.com may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
  Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

• iubenda Cookie Solution (consent Cookie)

  iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.In particular, Users have the right to do the following:

• Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
• Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
• Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
• Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
• Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
• Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
• Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Cookie Policy

Www.alltheprettybirds.com uses Trackers. To learn more, the User may consult the Cookie Policy.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of www.alltheprettybirds.com or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, www.alltheprettybirds.com may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, www.alltheprettybirds.com and any third-party services may collect files that record interaction with www.alltheprettybirds.com (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

How “Do Not Track” requests are handled

Www.alltheprettybirds.com does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within www.alltheprettybirds.com and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required. Latest update: January 04, 2022iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

Cookie Policy of www.alltheprettybirds.com

This document informs Users about the technologies that help www.alltheprettybirds.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with www.alltheprettybirds.com.For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.Www.alltheprettybirds.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of www.alltheprettybirds.com and delivery of the Service

Www.alltheprettybirds.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

• Hosting and backend infrastructure

  This type of service has the purpose of hosting Data and files that enable www.alltheprettybirds.com to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of www.alltheprettybirds.com.Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  SiteGround Hosting (SiteGround Hosting Ltd.)

  SiteGround Hosting is a hosting service provided by SiteGround Hosting Ltd.

  Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.Place of processing: United Kingdom – Privacy Policy.

• SPAM protection

  This type of service analyzes the traffic of www.alltheprettybirds.com, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

  Google reCAPTCHA

  Google reCAPTCHA is a SPAM protection service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from.
  The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.Storage duration:

  • _GRECAPTCHA: duration of the session
  • rc::a: indefinite
  • rc::b: duration of the session
  • rc::c: duration of the session

   

• Further information about Personal Data

  iubenda Cookie Solution (consent Cookie) (iubenda srl)

  iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

  Personal Data processed: Cookies.Place of processing: Italy – Privacy Policy.Storage duration:

  • _iub_cs-*: 1 year
  • _iub_cs-*-granular: 1 year
  • euconsent-v2: 2 years

   

Other activities involving the use of Trackers

Experience enhancement

Www.alltheprettybirds.com uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

• Content commenting

  Content commenting services allow Users to make and publish their comments on the contents of www.alltheprettybirds.com.
  Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
  If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

  Disqus (Disqus)

  Disqus is a content commenting service provided by Big Heads Labs Inc.

  Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.Place of processing: United States – Privacy Policy – Opt out.

  Facebook Comments

  Facebook Comments is a content commenting service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from, enabling the User to leave comments and share them on the Facebook platform.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Displaying content from external platforms

  This type of service allows you to view content hosted on external platforms directly from the pages of www.alltheprettybirds.com and interact with them.
  This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

  Instagram widget

  Instagram is an image visualization service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from, that allows www.alltheprettybirds.com to incorporate content of this kind on its pages.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.

• Interaction with external social networks and platforms

  This type of service allows interaction with social networks or other external platforms directly from the pages of www.alltheprettybirds.com.
  The interaction and information obtained through www.alltheprettybirds.com are always subject to the User’s privacy settings for each social network.
  This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
  It is recommended to log out from the respective services in order to make sure that the processed data on www.alltheprettybirds.com isn’t being connected back to the User’s profile.

  Facebook Like button and social widgets

  The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from,

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.Storage duration:

  • _fbp: 3 months

   

Measurement

Www.alltheprettybirds.com uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

• Analytics

  The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

  Google Analytics (Google LLC)

  Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of www.alltheprettybirds.com, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy – Opt Out.Storage duration:

  • AMP_TOKEN: 1 hour
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

   

  Wordpress Stats (Automattic Inc.)

  Wordpress Stats is an analytics service provided by Automattic Inc.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy.Storage duration:

  • tk_tc: duration of the session

   

• Content performance and features testing (A/B testing)

  The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of www.alltheprettybirds.com.

  Google Optimize

  Google Optimize is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, ("Google"). Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.Storage duration:

  • NID: 7 months
  • __utma: 2 years
  • __utmb: 30 minutes
  • __utmc: duration of the session
  • __utmt: 10 minutes
  • __utmv: 2 years
  • __utmz: 7 months
  • _ga: 2 years
  • _gac*: 3 months
  • _gaexp: 3 months
  • _gat: 1 minute
  • _gcl_au: 3 months
  • _gid: 1 day
  • _opt_awcid: 1 day
  • _opt_awgid: 1 day
  • _opt_awkid: 1 day
  • _opt_awmid: 1 day
  • _opt_expid: 10 seconds
  • _opt_utmc: 1 day

   

  Google Optimize 360

  Google Optimize 360 is an A/B testing service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, ("Google"). This service allows the Owner to target groups of Users on the base of their past use of www.alltheprettybirds.com. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360. Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.Storage duration:

  • NID: 7 months
  • _gcl_au: 3 months

   

Targeting & Advertising

Www.alltheprettybirds.com uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on www.alltheprettybirds.com.Www.alltheprettybirds.com participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Www.alltheprettybirds.com uses iubenda (identification number 123) as a Consent Management Platform.

• Advertising

  This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.alltheprettybirds.com, possibly based on User interests.
  This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
  Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside www.alltheprettybirds.com. For more information, please check the privacy policies of the relevant services.
  Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

  Facebook Audience Network

  Facebook Audience Network is an advertising service provided by Facebook, Inc. or by Facebook Ireland Ltd, depending on the location www.alltheprettybirds.com is accessed from, In order to understand Facebook's use of Data, consult Facebook's data policy. Www.alltheprettybirds.com may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings. Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.

  Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

  Google AdSense

  Google AdSense is an advertising service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from. This service uses the “DoubleClick” Cookie, which tracks use of www.alltheprettybirds.com and User behavior concerning ads, products and services offered.
  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings. In order to understand Google's use of data, consult Google's partner policy.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.Storage duration: up to 2 years

• Remarketing and behavioral targeting

  This type of service allows www.alltheprettybirds.com and its partners to inform, optimize and serve advertising based on past use of www.alltheprettybirds.com by the User.
  This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
  Some services offer a remarketing option based on email address lists.
  In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  Remarketing with Google Analytics

  Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on the location www.alltheprettybirds.com is accessed from, that connects the tracking activity performed by Google Analytics and its Cookies with the Google Ads advertising network and the Doubleclick Cookie.

  Personal Data processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.Storage duration:

  • _gac*: 3 months
  • _gcl_: 3 months

   

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Brave
• Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Owner and Data Controller

Tamu Nailah McPherson
Via XX Settembre, 32
19100 La SpeziaOwner contact email: [email protected] the use of third-party Trackers through www.alltheprettybirds.com cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by www.alltheprettybirds.com.