What we Saw: Fuori Salone del Mobile 2015

by Tamu McPherson
Hermès Salone del Mobile 2015
Hermès Salone del Mobile 2015
Hermès Jungle Life Wallpaper- Terracotta
Hermès Jungle Life Wallpaper- Reglisse
Hermès Jungle Life Wallpaper- Graphite
Hermès Jungle Wallpaper- Aloe Vera
Hermès H Link Wallpaper- Seigle
Hermès H Link Wallpaper- Mica
Tamu at Trussardi Casa Event
Trussardi Flagship Store Milan
Trussardi Flagship Store Milan
Trussardi Flagship Store Milan
Trussardi Flagship Store Milan
Dardust playing at the Trussardi Event
Loewe Bowls by Jonathan Anderson
Loewe Bowls by Jonathan Anderson
Loewe Bowls by Jonathan Anderson
Hogan Store Milan
Hogan Store Milan- Window
Zara Home Milan
Zara Home Milan
Zara Home Milan
Zara Home Milan
Valextra Curated by Martino Gamper
Valextra Curated by Martino Gamper
Maison Margiela - Via Sant'Andrea, Milan
Maison Margiela - Via Sant'Andrea, Milan
Maison Margiela - Via Sant'Andrea, Milan
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Roberto Cavalli Salone del Mobile 2015
Paula Cademartori and Anna Dello Russo
Installation of "Paola" and "Lotus"
Anna Dello Russo
Arthur Arbesser and Paula Cademartori
Gilda Ambrosio

 

By Serena Belcastro

The Salone del Mobile 2015 design fair wrapped up this weekend. Through a bevy of installations, fashion meets design presentations, exclusive events and cocktail parties, we had the opportunity to discover the hottest projects for 2015. Check out our diary to see a selection of the best events of the week.

Hermèss poetical flânerie
Monday, April 13th – The first stop on our calendar was at a tropical getaway in the Hermès show room on Via Pisoni, curated by Dutch designers Wendy Legro and Maarten Collignon, aka WM Studio. The maison’s new collection of furniture fabrics and wallpaper laid out in a lush tropical garden that was brought to life by Chinese shadow play and 3D butterflies. The collection showcases the drawings of Robert Dallet’s jungle flora and fauna and, of course, the graphic and geometric motifs of the iconic H symbol.

A renewed lifestyle for Trussardi
Wednesday, April 15th Trussardi celebrated the revamping of its flagship store, Palazzo Trussardi alla Scala, and the 2015 Trussardi Casa collection with an exclusive cocktail party featuring a performance by the band Dardust. On display were a series of furniture and objects characterized by a contemporary elegance, geometric motifs, and a beautiful mix of colors and materials. The historic flagship store, decorated with iconic elements from the Trussardi Casa collection, now hosts all Trussardi fashion lines: menswear, womenswear, Tru Trussardi and Trussardi Jeans.

LOEWEs Bowls Project
On the same day, LOEWE, in their new Via Montenapoleone boutique,  showed a range of special bowls created by Jonathan Anderson that were inspired by the iconic shapes of Lucie Rie, one of the greatest ceramists of the 20th century. Jonathan created these marvelous bowls with the most advanced techniques in working with leather. The project is comprised of three series of 50 bowls. Hybrids between sculpture and design, they confound touch and sight with an unexpected tactility. At first sight they seem to be made of clay, but when touched, they reveal that they are made of the finest leather. Their colors are reminiscent of Lucie Rie’s palettes, including her iconic uranium yellow.

Interactive: Hogans boutique windows
Walking on Via Montenapoleone we stopped by the Hogan boutique – for this year’s Salone, Hogan asked Swedish-Italian artist and architect Duilio Forte to design an installation for its boutique windows. The installation, made by hand with natural wood and red enameled wood, pays homage to the iconic Hogan shoe Interactive, and celebrated the contemporary vision of the brand.

The new Zara Home flagship store
Piazza San Babila is home to the new and improved Zara Home flagship store, which has been augmented and is now the biggest in the world and hosted us for our last cocktail of the night. During the evening we had he chance to admire the “SPECIALE MILANO” capsule collection, inspired by the elegant and modern aesthetics of the city and will be available to buy exclusively in this restyled flagship store.

Valextra meets Martino Gamper
Thursday, April 16th – For the 2015 Salone del Mobile, historic Milanese brand Valextra presented an exclusive collaboration with designer Martino Gamper. The Via Manzoni boutique was transformed with an installation of the capsule collection created by the designer who is a true master of reconfiguration. Gamper was able to perfectly apply his innovative techniques to Valextra’s sophisticated craftsmanship, playing with the most iconic and timeless styles of the brand. The boutique interiors were influenced by Gamber’s taste, from the materials to the colors. With this refreshing take, the link between Valextra and Milan’s architecture style elements was hard to miss.

Maison Margielas new womenswear boutique
One the most crowded cocktails of the Fuorisalone was surely the celebration for the new opening of the Maison Margiela boutique. The new space in Via Sant’Andrea is exclusively dedicated to womenswear and includes a selection of Artisanal couture: the first collection signed by the new creative director, John Galliano.

Roberto Cavalli Homes mix and match
This week, Milan’s “quadrilatero della moda” was colorfully designed thanks to the presentation of the Roberto Cavalli Home collection. First presented at the 2012 Salone del Mobile, the Home collection contributes to the taste for beauty and luxury, the definition of the Cavalli style; this collection focuses more than ever on a mix-and-match of different colors, fabrics and materials, achieving some pretty unexpected results.

Paula Cademartori and Atelier Biagetti present: Paula
The last event on our schedule was the presentation of the new Lotus sandal by Paula Cademartori in the exclusive setting of the Milanese concept store, 10 Corso Como. For the 2015 Salone del Mobile, the young and established accessory designer with a background in industrial design, created in collaboration with Atelier Biagetti “Paula”: an evocative installation and an unique, limited edition object. Luminous and colorful, this work perfectly represents the philosophy on which Paula Cademartori’s creations are based: a perfect balance of aesthetics and functionality

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