Salvatore Ferragamo has created The Gancini, a new monogram designed by Women’s Director and my friend Paul Andrew. In creating this new icon, the brand has set in motion a strategy to employ a global selection of artisans with whom it shares similar design principles. To celebrate its release, the brand, in a first project of its kind, collaborated with another dear friend Bryanboy on a series of mini-videos that wittily interpret The Gancini’s modernity and chicness. To realize his vision, Bryan enlisted a group of fellow fashion talent including Aureta, Caro Daur, Carlo Sestini, Diet Prada (Lindsey Schuyler and Tony Liu), Prince Pelayo, Susie Bubble and myself.
Filmed around Florence, Salvatore Ferragamo’s hometown and the brand’s headquarters, we animate the Gancini while acting out infamous influencer behavior. Aureta invites the crew to her home and slays throughout the video in seven star, jet-setter logo style. She later schools me on photo shopping myself into an insta-ready phenomenon. Pelayo Diaz shops at the brand’s flagship boutique, selecting pieces that his 1M followers will surely snap up. Watch Susie in the pursuit of the best food snap at the expense of her lunch dates’ growling tummies. Her signature style shines through in an amazing safari style monogrammed button down and coordinating asymmetrical skirt. Carlo Sestini (the best eyebrows in the game) visits the Ferragamo Museum and requests to be comped for his presence. Decked out in The Gancini, The Diet Pradas, in what feels like their first official siting, graciously agree to photograph some demanding influences. And finally, Caro Daur in a single-minded effort to get that shot, convinces Bryan to scale scale Villa Cora’s highest floors.
Fashion is meant to be enjoyed in a light, cheerful and ironic way. Here we are getting to know The Gancini among laughs and friends. The best way possible. Happy Sunday! Go #Gancini.
This post was made possible by Salvatore Ferragamo.