Hey there Pretty Birds,
Here’s a good piece of fashion news for you: Stella McCartney has designed a special GemmaRelaxing lingerie range in neon pink to raise awareness around breast cancer, and to remind women all over the world to keep healthy (October is Breast Cancer Awareness month). This is a very special project that Stella has very close to her heart (her late mother Linda McCartney passed away from this illness). The designer explains: “I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly. I wanted it to be the initial starting point of awareness of this terrible illness.” This set is not only a healthy reminder but looks great, fits incredibly and is comfortable and stylish.
To illustrate and support the initiative, the designer has asked good friend Kate Moss to pose for Mert Alas & Marcus Piggott in this special bra. A percentage of the profits will be donated to the Linda McCartney Centre in Liverpool, and help fund a new Mammography suite to offer Breast Cancer patients the best prospects for early diagnosis, treatment and recovery. The collection will be available online at stellamccartney.com as well as in-store, and in selected department stores worldwide.