Satin and Lace for Emporio Armani Lingerie by Tamu McPherson
Hey There Pretty Birds,
Exciting Monday news for you! Team Emporio Armani and I gathered up a group of Milan’s most stylish young ladies and asked them to interpret the brand’s new capsule collection of pretty lingerie. In case you don’t already know them, please meet Erika, Clara, Gresy and Lisa-Marie.
Known for sporty essentials, the Italian house elevates its offering with luxurious satin and lace underthings that add just the right pinch of sugar and spice to today’s multifaceted armoire. While maintaining the iconic flavor of the collection, the new Emporio Armani underwear line complements the mood of the modern woman’s complex style. There are pieces that are perfect for layering over or under looks, that are compelling as tops or jackets, and that offer that finishing touch that defines today’s dynamic formula of femininity.
I had the best time shooting the project as it gave me the opportunity to collaborate with a brand that I greatly admire, and to shoot a group of ladies that I have been trying to photograph for the last two years – I kid you not! Each girl brings her strong personal style and energy to the collaboration. I am so inspired by their individual looks and truly enjoyed every moment of shooting them. Here are a selection of the images. I would love to hear your thoughts about any aspect of the collection.
Follow us on Instagram for exclusive images: @Armani, #EmporioArmani, @Raczclara (Clara), @Erika_Boldrin, @gresydaniilidis, @jimsandkittys (Lisa-Marie), @tamumcpherson and @alltheprettybirdsofficial.