The universe truly guides you to the experiences that your heart most desires. Last Summer while having separate conversations with two very dear friends (new and old) a magical collaboration was born. First, it was time to make my biannual visit to California so my sister Sherri McMullen (who you have met here before) and I were planning my time in Oakland. Contemporaneously, CFDA Fund Winner Christopher John Rogers and I had reconnected on Instagram and were in the midst of organizing a designer profile here on ATPB. During one of Sherri and my chats, it emerged that McMullen would be hosting a trunk show for Christopher and brand Co-Founder David Rivera. And at that moment all the lights went on and we began developing the adventure collected for you here.
McMullen x Christopher John Rogers x All The Pretty Birds
Acclaimed designer Christopher John Rogers, and Co-Founder David Rivera, traveled to Oakland for three days of events in collaboration with McMullen and All The Pretty Birds. The 26-year-old prodigy designer born in Baton Rouge, Louisiana and now based in New York, is renowned for his voluminous silhouettes in vibrant monochrome hues and glittering Swarovski embellished separates. Fresh off the heels of winning the 2019 CFDA Fashion Fund award, Christopher and David launched the eponymous brand’s first Trunk Show with McMullen and joined us for a celebratory dinner experience. We also collaborated on the editorial featured here to launch the Spring 2020 collection now available at McMullen.
It’s A Look + McMullen x Christopher John Rogers x All The Pretty Birds
Our three-day experience was undeniably a McMullen family affair as we had the pleasure of photographing house muses Fredia & Jena. This impressive duo is the brains and beauty behind the Oakland based Podcast — ‘It’s A Look.’ As prominent Bay Area voices and tastemakers, Fredia & Jena excel in executive producing multimedia content, modeling for commercial and editorial campaigns, and hosting experiences for live crowds. Fredia and Jena are passionate about sharing their thoughts on creative expression, mental health, style, life events, and women’s empowerment with a global audience. I developed a crush on these ladies after seeing them in multiple McMullen campaigns and relished at the opportunity to shoot them for this experience. Christopher John Rogers, Sherri McMullen, and I sat down with Fredia and Jena for an honest, heartfelt conversation.
Listen to It’s A Look!
With Christopher and David taking a hands-on role in styling the shoot, and Sherri and Liz Zepeda, McMullen Brand Director, assuming the creative and art director roles respectively, the fairy creative dust, love and joy was overflowing.
A selection of polaroids shot by McMullen Brand Director Liz Zepeda
BTS McMullen, Christopher John Rogers, All The Pretty Birds
CREDIT: Cinematography & Editing by Karen Lum
So grateful to have created new memories with Christopher, David, Sherri, Fredia, Jena, Liz and the entire McMullen team. Head over to McMullen now to see and shop the entire Spring 2020 Christopher John Rogers collection.
Photography by Tamu McPherson.
Makeup by Mandy Amaya.
Related All The Pretty Birds Posts:
Celebrating Jordana Warmflash of Novis