Dear Pretty Birds,
I hope that you all are doing well wherever you are in the world, and that you can find some joy in your homes and communities. I am so happy to be bringing you our latest Pretty Birds profile featuring ATPB friend and supporter Esteban Gomez of The Creatives Agent real estate firm.
My brother, the stylist Marcus Paul, introduced Esteban and I a few years ago. Marcus considers, and it is true, Esteban to be an astute entrepreneur and strategist who is committed to sharing his expertise with friends looking to find their purpose in their careers and life. Marcus introduced us when I began pivoting ATPB from a street style blog to the community we are today. I remember our first lunch at Cook Shop where I noted Esteban’s holistic approach in his line of questioning as it pertained to my goals for ATPB. It is no surprise then, that he would apply this method to The Creatives Agent, the new real estate venture he hinted to at that meeting.
What struck me from the start is his dedication to community building. His intention to uplift every being and experience in the community was crystal clear from our conversation. This focal point is truly important at a time where many of us are reflecting on the spaces we live in and the well being of our neighbors. So without further ado, please have a seat, grab your favorite treat, and please enjoy getting to know Esteban Gomez.
Meet Esteban Gomez of The Creatives Agent
Tamu McPherson: Describe The Creatives Agent in seven words.
Esteban Gomez: Witty, curious, edited, clear-eyed, insightful, warm, genuine. Creating properties for the insightful, attuned buyer.
TMP: What inspired you to make the jump from luxury fashion to real estate?
EG: NYC affords so many engaging opportunities and I was inspired to take a leap of faith. It really is as simple as that – everyday we are surrounded and impacted by real estate, architecture, and design. Why not try to make a mark in the most dynamic and competitive real estate market in the world? I was hooked.
In 2007 I was part of an upstart, independent fashion brand. It was a privilege to do great work but also to fail and to try again, over and over, teaching me valuable lessons. Most importantly, I had the freedom to be myself, exercise my creativity, and be resourceful, resulting in tremendous self-confidence. Flanked by the most amazing talents, I had a decade of incredible moments, but I had come to a point in my time in fashion where I was too restless, and I welcomed a change.
TMP: You spent 15 years in luxury fashion, what are some of the core lessons you learnt in this industry?
EG: I learned to always trust my gut instinct. It’s not easy to do in practice, but I am listening much more intently these days, and giving into these feelings.
TMP: Describe the community you built while working in luxury fashion?
EG: The city and fashion community is blessed with so many wonderful talents and they are all on this beautifully synchronized loop, constantly flowing, where eventually, all of our paths will cross.
I’m focused on the creatives in the art, film, photography, publishing, music, food, entrepreneurial, and digital everything-worlds. My days are filled with the reverb of their energy, that makes you want to get better at what you do. It’s incredibly refreshing and motivating.
TMP: How do you translate these characteristics/principles when searching for the perfect home for your creative clients?
EG: I have taken a very clear path to my business approach in real estate – directly speaking to the creative leaders of the various industries that make NYC the beacon of art, commerce, and culture, about property and lifestyle. Intrinsically my time in fashion has helped me become highly competent at understanding the essential aesthetic needs and desires of my friends, peers, and clients. My philosophical position is that it’s less about price point, and more about taste.
TMP: How are you satisfying these elements in the properties and real estate experiences that you are curating?
EG: I edit daily more than 1,000 new property listings that come online in the states of New York and Connecticut, and additionally I endeavor to cover the markets in New Jersey, Pennsylvania, Massachusetts, Hamptons and Long Island.
I search far and wide for the most striking properties to hit the market. Often, I only find one property that meets my standard. My goal is to present these gets to the audience following @TheCreativesAgent. I “get” my community and that’s extremely powerful.
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The Luby House (1968) by John W. Stedman in Oyster Bay, NY is now available to purchase. This is a new marketing exclusive from @thecreativesagent • 76 Cove Neck Road is one of the several residential commissions that Stedman was hired to design for a growing list of clientele, which included some of Oyster Bay's most well-to-do residents. This time, it was The Luby's, who called on Stedman in 1968 to help them bring their dream home to life. • The Luby House is situated at the end of a cul-de-sac, accessible through a very quiet and private road, and leads you to a beautifully landscaped circular driveway with mature tress all around you. • Overall, the property sits on 2.7+ acres, which offer comfort, and a strong sense of privacy, but it also affords you the room to potentially expand to reach Stedman’s original vision. His drawings had included plans for a tennis court and even a pond. • However, we have a feeling that you might not need to expand here. The reason? Well, one of the most unique features of purchasing this home, is the fact that it abuts the Teddy Roosevelt summer estate. In essence, the backyard of the main house has a linear access to Sagamore Hill, an 86 acre National Park, where you will find nature trails for walking and running, as well as access to the bays beaches to sunbathe, swim or go fishing. • Be the next stewards of The Luby House, and please contact me to schedule a private showing. • THE CREATIVES AGENT ® Property Advisor to New York’s Creative Industry Leaders •——————————–——–———– #TheCreativesAgent #ForTheCreatives #JohnWStedman #TheLubyHouse #TheSpacesForSale #OysterBay #CoveNeck #LongIslandNY #SomewhereIWouldLikeToLive #MidcenturyModern #Architectural #Minimalism #ModernArchitecture #ArchDaly #Modernism #ArchitectureLovers #MidcenturyHome #BeachHouse #ModernistBeachHouse #RealEstatePorn #Realtor #RealEstate #NewYorkRealEstate #NewDevelopment #LuxuryProperty #LuxuryLifestyle #CompassNY #Compass
TMP: Describe your process in searching for a home for a client.
EG: I first answer these questions: who they are, what they do, what they love, and what they read, where they eat, etc. I create a dossier because the research is essential in connecting the dots.
From there, we move to the property basics, architectural style and features, size (square feet or acreage), location, and budget. As I am dedicated to working with the creative community, the search is far more trained and focused, tailored to finding the best (of the thousands of listings) that matches their aesthetics and lifestyle needs.
TMP: What might an appointment to look at a potential property look like?
EG: For example, a client is searching for an apartment in the NoHo neighborhood. We dive right into seeing a couple of options and then I take them for a walk around the block before stopping in at the Future Perfect on Great Jones Street. I introduce them to my friends in the showroom, and when we are ready for lunch, we eat at Bucco Alimentary right next door. After our lunch, we continue our tour of NoHo, and we will see two or three more apartments. Once we finish the property tour, it’s time for espresso shots at The Smile. After the caffeine lift, we pop into Dashwood Books then Modern Link for Scandinavian furniture window shopping. Their imaginations are now running wild! We conclude at Alta on Lafayette to recap our day with tequila cocktails. I share more about the neighborhood and its history within the context of the downtown NY scene, and who else is part of the small NoHo creative community. Like 3.1 Phillip Lim, Chuck Close, Lindsay Edelman, Studio Sofield, etc. Even as I write this, I’m brimming with enthusiasm for a fun day!
TMP: It sounds like your approach is a natural extension of your love for community building. Describe how your agency contributes to the businesses (design, restaurants, etc.,) that service the homes that you fill.
EG: As The Creatives Agent, I have an envoy role to engender unexpected connections that help both my clients and my network that consists of friends, who may have furniture and art galleries, lighting studios, interior design firms, architects, and contractors. Part of building a creative community is finding the organic business opportunities that involve domestic and professional needs – and result in collaborations that are characterized by integrity and respect.
TMP: You are a huge proponent of responsibility and ethics from the real estate industry and players. Please weigh in on how real estate developers, agents and other industry players should be assisting in the fight against systemic issues like inequality and homelessness across the United States.
EG: I’d like to be part of the multiple solutions of how to tackle homelessness in NYC. We need to find a sustainable way for developers, brokerage companies, state and local officials, to co-create policies or even let’s start with a conversation about how to really approach this issue.
Hudson Yards is the largest and most expensive private real estate development in United States history. I dream of a day, and a way, to design something similar for those New Yorkers who don’t have a roof over their heads, or are living in housing communities that are poorly maintained, outdated, and frankly, dangerous.
Can you imagine architect Bjarke Ingels helming a redirecting of our current housing communities where residents are engaged in collective urban farming, green energy, childcare, and solar energy? Our professional community must rise to the occasion and help reimagine how to shelter those who have been marginalized and are in need.
TMP: Covid-19 has directly impacted the real estate market in NY. According to various news sources, Manhattan is lagging in its recovery and many homeowners are looking to the suburbs. How does The Creative Agent agency plan to address this new reality in the market?
EG: It was shocking for the real estate industry to grind to a halt and I was reading and watching how people were leaving New York City by the droves. That’s when I pivoted my approach on how I communicated on IG. With the experience and first-hand knowledge of having a home outside of NY in Litchfield County, and through my strong relationships with colleagues in different markets, like upstate NY, CT, Long Island, and the Hamptons, I have been able to show my clients areas and properties that speak to them. I translate their desires into concrete possibilities.
The growing market outside of New York has allowed me to delve into one of my passions for original modernists houses. I’ve researched and narrated informal short videos of these spaces with a client’s eye on livability. The response has been robust.
TMP: What are the other cities around the world that have caught your eye in terms of homes for your clients?
EG: There is one city that continues to surface, over and over again, that’s Mexico City. That’s where I would go.
TMP: What’s the favorite thing about your neighborhood?
EG: I live in West Chelsea, along the corridor with all of the major art galleries of New York City. When I need a break from my day on the laptop, I am fortunate to be able to walk to Paula Cooper, Metro Pictures, and Gladstone among all of the other fantastic galleries in the neighborhood. This is hands-down my favorite thing to do that nourished my mind and soul.
TMP: Describe how you prepare for a brunch for friends?
EG: It’s been a long time since I’ve thought about brunch. The experience of living with COVID has given me a tremendous new appreciation for those who operate and manage restaurants, as well as the teams that run them: cooks, servers, hosts, back of house. I haven’t eaten in a restaurant since March, but I try to contribute by ordering takeout from my favorite spots, and doing my bit to help these businesses that are vital to each NYC neighborhood. So lately, my favorite thing to do is order takeout from Dim Sum Go Go, and have it at home with my family.
TMP: What are you favorite places in New York to grab a hot beverage, drinks, or lunch?
EG: Hot beverage= Coffee, Americano, at the bar at Sant Ambroeus on Lafayette in SoHo.
Drink= Tequila, Casa Dragones (one rock) at ATLA in NoHo.
Lunch= I love Smile To Go – any of their daily market specials – in SoHo over on Howard Street.
TMP: Top design shops? Florists in NYC?
EG: MDFG in Williamsburg, BDDW on Crosby Street in SoHo, Matter on Broome Street in SoHo, The Future Perfect on Great Jones in NoHo. Union Square Farmers Market and Spina Floral.
Images shot in L.A., November 2019 by Tamu McPherson
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