Anja Tyson
Sherri McMullen is a force to be reckoned with. A relentless supporter of women designers, a worldwide hunter for the most compelling and emotional finds for her devoted client base – and beyond all that, a wonderful, inspiring friend – we sat down with Sherri this summer to talk about her path to entrepreneurship, becoming a mother while running her company, and what women really want when they shop.
Ten years after setting down her retailer roots in North Oakland, and just ahead of expanding her business to downtown Oakland this Fall, she shares her story with us here.
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Jessie Ajluni
In my career, there have been very few brands that I have felt an instant connection with. But this magical moment happened one blustery day last winter when I had the absolute pleasure of being introduced to Claudia Li. We were in a showroom with several racks of her pieces. The designer and her namesake label presented a genuineness and authenticity that you rarely find in a brand. Between the unexpected asymmetrical shapes, gorgeous wooden button details, and one seriously beautiful bell-sleeved red coat that I still dream about, I was instantly hooked.
Fast forward to September of that year, at her NYFW presentation, where I knew for sure that what I felt was not a fluke. With a selection of whimsical box bags, the prettiest yellow tulip print rain slicker, and obi-style tops, Claudia cemented herself as one of the “It” brands to watch, and I am sure her name will soon be the tongue of every industry insider. So, when the opportunity arose to interview her, I felt immensely privileged to hear her thoughts about everything from what inspires her designs to growing up in a family of artists to what it was like working for some of the hottest brands in the market. So read on, Pretty Birds, and meet the indomitable Claudia Li!
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FNAA Designer of the year!
With whimsical designs and elegant silhouettes Paul Andrew started his eponymous label in 2013, I have been a fan ever since. Fast-forward about five years and what once was a small, fledging brand has grown into an award-winning label and retail juggernaut selling in most top-level stores. So, when the opportunity came to share with you, pretty birds, his words of wisdom, years of experience working for some of the fashion industry greats, and what it takes to live more stylishly we jumped at the chance.
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