And Other Stories Opens in Rome

by Tamu McPherson

Hey There Pretty Birds,

I don’t know if you’ve been following my excitement about the opening of & Other Stories‘ newest store in Italy, located in Rome on Via Borgognona #38-40. But, when the brand, one of my favorites as many of you know, invited me to attend and live blog from the opening which took place earlier this evening, I jumped, no wait, I leaped at the occasion. Have you seen their fall collection? I have daily conversations with myself about why I shouldn’t get certain pieces in every colour. Talk about a new found level of restraint, the aesthetic is amazing and the prices are unbelievable.

My kind of magic, which just about describes my And other Stories day in Rome. Imagine a sunny picturesque ride on Trenitalia to Rome and the warm, spectacular day that welcomed me. Followed by a private tour of the new store where I was able to photograph every single drawer in the gorgeous new boutique which happens to be situated on a really splendid street just feet away from Rome’s beloved spanish steps. Fast forward to this evening’s party where guests were greeted with mini bottles of Pommery champagne which were decorated with cheerful handwritten “welcome to Rome” messages. And in the air echoed the sweet tunes of DJ Syria, who I befriended on the train ride from Milan to Rome. Hey, I can’t help myself, the woman is seriously cool. And finally there were many of my dearest friends: Candela, Paolo, Gilda, Andrea, Andrea, Alessandra and hopefully you via Instagram. Don’t worry if you didn’t, we’ve created an insta-like gallery for you here. Please enjoy and stop by & Other Stories whenever you are in Rome. The boutique officially opens this Friday, November 21, 2014. Kisses from the “Eternal City.”

This Content was brought to you by & Other Stories.

You may also like