Let’s be real: in the last decade, the world of skincare has changed. The last few years especially have brought a huge influx of new products to the world – and not just luxury creams or drug store life hacks, but attainable, accessible products tailored to the lives women live today. Consumers are more educated than ever about the contents of their purchases, and more conscious of the long-lasting effects those products have on the environment. And, thanks to social media and the mask-selfie forces of influencers are runway models, skincare trends catch fire faster than ever before.
Here are 5 beauty trends that we will be seeing a lot of in 2018:
All we want in life is to achieve professional grade procedural results from portable, easy-to-use devices that we can use in the comfort of our own home, is that too much to ask?? No, this year it’s not. We recently covered the must-have devices that need to make their way into your daily beauty routine, but recent market studies have shown that there is only more state-of-the-art equipment on the way. From cleansing to anti-aging and everything in between, brands are responding to this demand by offering a more variegated, diverse offering of tools for a wider variety of treatments.
More J and K Beauty Brands
In a very short time, Korean and Japanese beauty brands have gone from niche, hard to find specialties to mass market, on everyone’s wishlist mainstays. From serums to face masks to makeup cushions, the rest of the world has been introduced to some of the most innovative beauty coming out of these two incredibly competitive markets, and we could not be more grateful.
But, especially for 2018, principles of Japanese skincare will reign supreme. Victoria Buchanan, a researcher at The Future Laboratory says, “The classic principles of Japanese aesthetic such as kanso, shibui and seijaku — simplicity, understated beauty and “energetic” calm — will be under the spotlight this year, thanks to the product offering coming from Japan.”
Recommended product: 3D Volume Gum Mask by G9SKIN
Women are more educated than ever on the effects of the environment on our skin, be it the dangers of overexposure to the sun or the way our skin reacts to common air pollution. Brands are responding to this demand in kind by ramping up their research and development to offer more intelligent and proactive products suited to these concerns.
In addition to environmental pollution, beauty brands are designing products that fight all types of stress factors, from heating to air-conditioning, to the effects of blue light from monitors on our skin.
Recommended product: Crème Douce Démaquillante Anti-Pollution by Clarins
Body skincare is growing in popularity and demand as skincare in general rises to the top of our consciousness. Experts say we can expect to see cleansers, serums, and moisturizers for body that heavily incorporate SPF, a trend already well-worn in cultures like Brazil where heat and sun exposure is common and constant.
However, even those in much colder climates face the hazards of sun and air exposure, and should moisturize year-round to fend off dry, irritated skin that can create long-lasting damage. Moisturizers that answer to each of these climates will become increasingly popular.
Recommended product: Paula’s Choice Resist Skin Revealing Body Lotion 10% AHA
Working out is good for your body, your mood and your skin. Simply breaking a sweat each day helps clear your body of toxins and wake up your lymph nodes. Skin that is about to workout needs deep cleaning in order to avoid congestion and be able to breathe. As women continue to incorporate more daily fitness into their lives, they also demand products that support their efforts, including moisturizers that are light enough to keep skin breathing, but not so light that they don’t do their job. Makeup is increasingly being offered with SPF and sun protection qualities in-formula, and products for the body are more frequently offered in waterproof versions to ensure your allover moisturizer doesn’t wick away with your workout.
Recommended product: Broad Spectrum SPF 20 Anti-Wrinkle Protect Fluid by Caudalie