5 Black-Owned Businesses to Shop on Instagram Right Now

by Alyx Carolus

black owned businesses on Instagram

The way we shop has changed and finding new fashion brands to support while scrolling through Instagram is the norm. This year has put a spotlight on supporting Black-owned businesses, from Aurora James’ 15 Percent Pledge to Rajni Jacques’ co-founding Buying Black BedStuy. We’re all about putting our money where it matters as a movement. 2020 has also seen a lot of businesses thrive online and garner attention through their innovative Instagram content and viral appeal. Black-owned businesses need our coins, our shares, and our support to grow and change the industry. 


5 Black-owned Businesses to Watch on Instagram 

We’ve shared New York fashion brands as well as 30+ businesses to shop and support during this time but this month, we’re looking at the brands that are making waves on Instagram. From upcycled sheer shirts to sold-out bags (looking at you, Telfar!) – there’s something for you. 




You’ve probably seen a MyaeMade patchwork grace your explore feed and Instagram timeline. The bright, bold colors and gauzy fabric are a hit with Insta-famous it girls and the business boomed during the lockdown. After doing a stint at Central Saint Martins for two years, UK-based designer Mia Joseph started on Depop, moved to Instagram, and now has a growing online store. If you love color, making a statement, and tops that are perfect for a socially-distant night out – have a look. 


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NEW TOPS ON myaemade.com

A post shared by Mia (@myaemade) on





Award-winning brand Telfar just won’t quit. If you’ve been paying any attention online, the hype around this brand has reached a fever pitch. The coveted shopping bag sells out in minutes and any new drop is instantly beloved. While the fashion label isn’t new, Telfar Clemens started in 2005 with the ethos of accessibility and that Telfar is for not just for you but for everyone has created a swathe of loyal fans. Check the online store and sign up for their email newsletter so you don’t miss new releases! 



MATTE Brand 


Founded in 2014 by Briana Wilson, Matte started off on Instagram and quickly became a hit on social media feeds. The minimal, yet high impact design has gathered a lot of celebrity fans, from Kylie Jenner to Kim Kardashian. While the fashion label has roots on social media, Briana has been able to move her business to Los Angeles from New York. Since her launch, she branched out in swimwear, lingerie, and releases new collaborations (mostly with Black women) regularly. Matte is known for selling out their limited run drops so it’s best to sign up so you don’t miss out. You can shop her latest collection on her online store. 


The Mie


Based and operating out of Lagos, Nigeria since 2018 – The Mie has been all over social media with their refined,conscious ethos and aesthetic. The brand has been making waves locally at Lagos Fashion Week but definitely got a boost during June. Celebrities like Gabrielle Union, Adrienne Bailon, and street-style star Jenny Walton were seen sporting the colorful and chic designs. The fashion label offers worldwide shipping and you can check out the new releases on their site. 



Grace Eleyae 


Adequate haircare protection is so essential for Black hair. From braids to natural hair and even relaxers, there are tons of hairstyles to try out. We’re always trying to make sure we’re using the right haircare ingredients, seasonal haircare and protective accessories. 

Grace Eleyae, a hair accessories brand is taking that to new heights. Founded in 2014 after a hair mishap Grace Eleyae made it her mission to create products that would protect Black hair of all types. She launched the satin-lined bonnet caps aka the slaps, which aim to protect your hairstyle through the night, prevent breakage and dryness. Since the success of her first product, the range has expanded to pillowcases, scrunchies, and more. You can shop her latest releases online


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A sandy Saturday with this little cutie #GraceEleyae

A post shared by Grace Eleyae (@graceeleyae) on


Image via Matte Brand 


Who are some of the Black-owned businesses you’re supporting right now? Let us know in the comments below, Pretty Birds!


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