30+ Black-Owned Brands to Shop Across the U.S.

by Chinea Rodriguez

black-owned brands to shop


The fight for justice for George Floyd, for Breonna Taylor, for Ahmaud Arbery and countless others, is in the streets and in our hands. There is a call for change that’s loud and clear as protestors gather nationwide and worldwide, undeterred by the coronavirus disproportionately affecting our communities due to systemic issues. Many who are not on the streets are online, on their phones, widely distributing petitions and donations, watching and sharing, teaching and learning, urging to to listen and rectify all the ways we have been failed. There’s been a domino effect. 

Everyone’s timelines have looked very different lately, buried voices in their respective industries have been using their space to speak out freely and loudly. A spotlight is pointed on Black creatives in a spectrum of brown shades and talents, on Black books and film, on Black spaces, often underrepresented, underfunded, unseen. It’s evident now more than ever that we should keep investing in and supporting our communities continuously and avidly in any way we can. 


U.S. Black-Owned Brands & Businesses

We have compiled a list of Black-owned brands and businesses across the country, created out of love, out of necessity. Black-owned brands can be hard to find especially at the major retailers many of us frequent, the 15 Percent Pledge issued by Aurora James of Brother Vellies hopes to change that.



Until they’re easier to find in stores and stores open amid the pandemic, they’re becoming increasingly easier to find online. We’ve rounded up a list of Black-owned brands big and small by the city they’re based in/founded in, including fashion, beauty and lifestyle. We will regularly update this list and encourage you to send us your suggestions via DM on our ATPB Instagram or in the comments below this post.


Black-Owned Brands in New York

ASHYA – Bags handcrafted in New York from design duo, Ashley Cimone and Moya Annece.

Alexandra Winbush – Scented soy-blend candles and wellness. 

EDAS – Bags, accessories and handcrafted jewelry from Sade Mims

KHIRY – Unique luxury jewelry from Jameel Khiry

Beads Byaree – Jewelry that can be considered wearable art.

LaQuan Smith – A brand that redefines sexy from Queens native, LaQuan Smith. 

Glemaud – Inclusive leisurewear from 2017 CFDA/Vogue Fashion Fund, Victor Glemaud.  

Vavvoune – Structured leather accessories designed in Brooklyn and crafted in Manhattan from Valerie Blaise. 

Fe Noel – Womenswear from Felisha Noel inspired by her Grenadian roots. 

The Lit. Bar – Bronx-based bookstore, cafe and wine bar, from Noëlle Santos.

Studio 189 – Sustainable fashion from Rosario Dawson and Abrima Erwiah operating out of New York and Ghana.

Liberté – Inclusive lingerie from Amber Tolliver.

L’Enchanteur – Jewelry, accessories and more inspired by magic, mysticism and transformation from Dynasty & Soull Ogun.

Well and Fly – Intersectional health and wellness.


Black-Owned Brands in L.A.

OrganiGrow Hair Co and OrganiGlo Skincare Co – Plant-based skincare and haircare from Kay Cola.

No Sesso – Italian for “no sex/gender” No Sesso is a nonconformist fashion brand from Pierre Davis and Arin Hayes, 

Galerie LA – A curated collection of socially conscious fashion from celebrity stylist Dechel Mckillian.

House of Aama – Designs inspired by the African continent and the diaspora from mother daughter duo Rebecca Henry and Akua Shabaka. 

PHLEMUNS – Eco- conscious and unisex clothes and accessories from cult favorite, James Flemons. 

Klur – Clean and conscious skincare from esthetician and makeup artist Lesley Thornton. 

dbleudazzled – A brand frequently worn by Beyoncé has lingerie, hosiery and more from Destiny Bleu. 

Unsun Cosmetics – Mineral and tinted sunscreens with no residue from Katonya Breaux.

Rosen Skincare – Acne-focused skincare from Jamika Martin. 

Kubra Kay Skincare – Vegan and cruelty-free skincare from Khadidja Touré.


Black-Owned Brands in Atlanta

The Honey Pot Co – Plant-based feminine care products from Bea Feliu-Espada.

Cease and Desist – Streetwear clothing and accessories from Fred Saint Foster. 

Nyree Jewelry – A curated collection of glam jewelry from Tatiana Boyce. 

Elle Vie Body – Handcrafted shea infused body care.

Brooks Boutique – A collection of everyday wearable pieces from Jessica Brooks.

The Doux – Haircare from pro-stylist Maya Smith. 

Ms. Icey’s Kitchen and Bar – Contemporary southern Caribbean cuisine in Decatur.


Black-Owned Brands in Minneapolis / St.Paul

Queen Anna House of Fashion – Contemporary women’s fashion and curated collections, one of many listed by Mpls.St.Paul Magazine

D.NOLO – A co-op boutique that currently carries bumbershute, Jaxon Grey, kindred, and rosegold.

Fit 1st Running – A shop specializing in running shoes and gear. 

Hybrid Nation – A streetwear and lifestyle brand committed to promoting the importance of diversity and social equality.

Healing Path Wellness – A Black-owned wellness service.


Black-Owned Brands in Washington D.C.

BLK+GRN – An online marketplace of clean brands from Black artisans which also carries some of the brands listed below. 

hunnybunny – Family focused natural bath and beauty products. 

Inua Naturals – Organic products for hair, skin and body.

AbsoluteJoi – Science-based skincare for women of color from Dr. Anne. 

A.M. Thorne – Delicate fine jewelry and custom jewelry.


Black-Owned Brands in Chicago

Kaike – Minimal plant-based skincare from Keli Smith.

ReInvintage Collection – A curated collection of rare designer pieces. 


Black-Owned Brands in San Francisco

Harwell Godfrey – Bold and colorful jewelry from Lauren Harwell Godfrey

International Black-Owned Brands

Valoyi – Traditionally crafted accessories from Harmonie Mbunga.

Nodrog Street Lagos – Lifestyle and accessories inspired by Lagos.

Pretty Birds, please share more of your favorite Black-Owned Brands to shop in your local cities!


Related All the Pretty Birds Fashion Posts:

Luxury Brands Should Work With Black Content Creators

How Female and Black-Owned Beauty Brands Are Shaping the Industry

Fashion After COVID-19 With Aisling Camps

Digital Creatives of Color to Know in Italy

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