Beauty Looks From Milan Fashion Week SS 2018

by Team ATPB

Beauty Looks From Milan Fashion Week SS 2018


Milan is creative, colourful, multifaceted. One of the most important weeks of the year has just ended in the heart of Italy’s most chaotic city, Milan. During Fashion Week, Milan experiences a transformation. We came across a desire to “do new things,” original things full of energy, even backstage where we took note of next season’s beauty and hair trends. Read on to discover the loveliest looks presented by designers.

Giorgio Armani

Makeup is graphic and in the most classic of colors, black and white: strokes of powder create a theatrical impact. To replicate on very important evenings.
Ph credit:

Antonio Marras

A tribute to the women of Fellini in the name of creative and “rash” genius. The makeup, by Tom Pecheaux for MAC Cosmetics draws from the director’s intemperance and proposes a bold mix of colors that vary from model to model.
Ph credit: Michela Marra

Marco De Vincenzo

“Ketchup lips” for Marco De Vincenzo’s models: lips are colored with Lady Danger by MAC Cosmetics and enhanced by red pigments. The smudged finish underlines the “reality” of makeup and the playfulness of the look.
Ph credit: Michela Marra


Once again, Moschino embraces a Nineties mood: eyes display a stroke of eyeliner and are then made to look even more important with tufts of fake lashes. A touch of punk comes through thanks to nude lips that are outlined with a dark liner for an irreverent contrast.
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The models’ gaze is made intense and graphic thanks to three concept techniques: smudgy, shimmering and matte. The internal part of the eye is smudged for a «worn» effect while the middle part of the eyelid is enhanced with micro-sequence. Finally, the external corner of this goth eye is enhanced by using a matte texture.
Ph credit: Shiseido Press Office


A modern, natural hair look. The TIGI team changed hairdos, personalizing them based on the models’ faces and features. The aim here was that of allowing the individual personality of each model to shine through, capturing and emphasizing their “natural look.”
Ph credit: TIGI Press Office

Sergei Grinko

The wet, grunge-inspired look, in a full-on Nineties mood. The finish? That of a post rave party. Look by Compagnia della Bellezza.
Ph credit: Compagnia della Bellezza Press Office

Alberto Zambelli

Minimal straight with a game of graphics, in either a shiny or opaque texture and a diagonal line through that is emphasized through colored makeup. Look by Compagnia della Bellezza.
Ph credit: Compagnia della Bellezza Press Office


If their fashion collection was inspired by the Queen of Hearts, their makeup aimed to bring out a flawless, glowing complexion paired with iconic cat eyes that are emphasized thanks to defined yet natural eyebrows and bold lips.
Ph credit: Dolce&Gabbana Beauty Press Office

John Richmond

Here, too, the looks change from model to model. Some wore metal curlers in their hair while the models with shorter hair were given a more modern, punk, new wave look but with the same type of texture. Look by Toni&Guy Italia.
Ph credit: Toni&Guy Italia

Lucio Vanotti

Asymmetrical is the main word in the designer’s collections which shows in the hair looks as well. A very lateral line underlines this concept which becomes extreme thanks to a dissonance between textures: one very shiny and compact on the base, the other dry and with volatile ends. Look by Toni&Guy Italia.
Ph credit: Toni&Guy Italia

Arthur Arbesser

The main look saw a very low side part on the left side; then hair was separated, and the front section was isolated form the back section. Hair in the front was first wet then worked to get volume. Finally, using a flat iron, geometric and square shapes were created on the side. Look by Toni&Guy Italia.
Ph credit: Toni&Guy Italia


Glowing look at Versace, a tribute to Gianni and a decade that shaped the history of fashion.
Ph credit: Versace Press Office


Cat eyes on the runway. The feline gaze will be a huge trend for SS 2018.
Ph credit: Pinterest


Even Anteprima chose to color eyes with strokes of fluorescent color. Only for the bold.
Ph credit: Pinterest

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