SHOPPING Archives - All The Pretty Birds

SHOPPING

Springs Hardest Trends
Jessie Ajluni

Spring Trend Focus: All Over Sequins

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We here at ATPB are never shy of a statement look, and from sequins to sheer to fringe to ruching, we are totally obsessing over the glitzy glamour that’s popping up everywhere this spring. But how do you style these party pieces into looks that feel appropriate for the office or brunch and a little less like attending a festive fête? Well today, Pretty Birds, with the help our Chief Lover Tamu, we are breaking down some ways to wear these tricky styles, no matter what the occasion.

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AMUR
Jessie Ajluni

Brand Spotlight AMUR: The Sustainable Brand Making It Easy to Go Green

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From Tamu’s no spending challenge to our spotlight on innovative sustainable fashion brands, we here at ATPB feel the importance of creating a more positive impact in our world.  Words like “eco-friendly”, “sustainable” and “green” are the buzzwords du jour for every marketer and PR person in the industry, but there is very little information explaining what these terms really mean. I wanted to sit down with an expert to chat about what it really takes to run a successful sustainable fashion brand, and what we as shoppers can do to have a more conscience approach to consuming.

Enter Sofia Shannon, the creative director behind the incredible green line AMUR. With retail partners like Moda Operandi and a whole host of celebrity fans, including notable sustainability champion Emma Watson, AMUR is making waves with their whimsical feminine designs and innovative fabrications.  We sat down to chat with Sofia about everything from what the name AMUR means to why, after 10 years in the industry, she chose to create an ethically-sourced fashion line and what some of her greatest challenges have been along the way. So read on, Pretty Birds!

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Rainbow Style
Jessie Ajluni

ROYGBIV: How to Wear Rainbow and Still Look Like a Grown-Up

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From red to violet and every shade in-between, rainbow hues are making a major impact this spring. Spotted all over the streets this past fashion month and continuing on to the fall runways, this multi-colored trend is proving itself a fashion mainstay. I’ll admit, I was hesitant to try out this tricky look. How could I style these pieces to feel more fashion star and less Rainbow Bright? Keeping in mind the need to balance these whimsical colors with my grown up wardrobe, I began searching for the best prismatic pieces to introduce into my closet and you, Pretty Birds, will reap the benefits right along with me.  Shoes, bags, jewelry and ready to wear: we’ve found the best spectrum-shaded items no matter your look.

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